Natural Sensations
Full visual rebrand of an on-campus healthy food vendor to improve recognition, cohesion, and student targeting.
Student Project
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Role
Lead Designer
Industry
Graphic Design
Project Time-line
1 month • 2025
Overview
Natural Sensations is an on-campus food vendor offering affordable smoothies, sandwiches, bagels, and acai bowls to students and faculty. The project focused on modernizing the brand identity to better compete with nearby options while strengthening cohesion, recognition, and audience targeting. The redesign addressed logo, color system, typography, packaging, and applied branding across physical touchpoints.
Problem
The existing identity lacked cohesion, used inconsistent colors and typography, and did not clearly communicate the brand to students and faculty.
Contraints
Needed to stand out among strong campus competitors, modernize the logo while respecting its history (Est. 1986), and balance freshness with familiarity.
Goals
Create a cohesive, modern brand identity that communicates affordability, health, and on-campus convenience while increasing recognition and exposure.
Outcome
The final identity centers on a refined circular logo in two tones of green to reinforce the brand’s natural positioning, using swirl forms to suggest motion while subtly referencing the original mark. A defined color and typography system ensures consistency, and the branding extends across packaging, apparel, and delivery assets—creating a cohesive, scalable identity that strengthens recognition and supports future growth.
